Following market changes and a deal that went south, a ten year old venture-backed software company needed to quickly reverse a downward trend and spur growth.
The CEO, William (pseudonym), realized that the best way for his company to drive growth was to create a new sales channel program. Though he was paying his marketing director a six-figure salary, he was unsure of the value she was bringing to the table. This was true because the marketing landscape had significantly evolved in the years since he had hired her. He needed an expert in channel marketing, and his marketing director didn’t possess that expertise.
William realized that in order to reduce his costs, it made better financial sense for him to handle his company’s marketing needs on an on-demand basis. There was no reason to keep an expensive marketing director with a generalized skill set on board when what he needed was a new channel program. He decided to eliminate the marketing director position entirely and to use a portion of his resulting cost savings to bring on a consultant with the specific expertise he needed — expertise in sales channel programs.
That’s when he brought Simplicity in. We helped William to identify the exact type of channel expertise he needed, and worked with him to determine the full scope of the project. We advised him that he might eventually need to expand the role or bring on an additional resource. His new flexibility gave him the freedom to make that decision, as well as decisions on investing in any other marketing projects to drive growth at a later date.
The fastest way to drive business results is by hiring the right people, in the right roles, at the right time. In William’s case, working with Simplicity allowed his company to be “more nimble while helping to lower costs.” He recognized that his marketing needs “had splintered, requiring all kinds of expertise,” and that using Simplicity enabled him to meet those needs.
As the marketplace and business models change, companies need the ability to adapt and acquire new skills in order to stay competitive and spur growth.